Junior Bridgeman’s legacy:
Junior Bridgeman’s Legacy: From NBA Sixth Man to Business Icon
Junior Bridgeman, a former NBA standout known for his role as a sixth man, transitioned from professional basketball to become one of the most successful business figures among former athletes. His journey from modest beginnings to billionaire entrepreneur and philanthropist ended tragically on Tuesday when he passed away at 71 after a medical emergency at an event in Louisville, Kentucky.
Local news stations, including WLKY and WAVE, reported that Bridgeman experienced chest pains during a fundraising luncheon and believed he was having a heart attack. Emergency responders were called to the scene.
An NBA Career Built on Hard Work
Born in East Chicago, Indiana, Bridgeman gained early recognition as a key player on Washington High School’s undefeated 1971 state championship team. He then played at the University of Louisville, where he became an All-American and helped lead the Cardinals to the 1975 Final Four.
The Los Angeles Lakers selected Bridgeman as the eighth overall pick in the 1975 NBA Draft but traded him to the Milwaukee Bucks in a blockbuster deal involving Kareem Abdul-Jabbar. Over 12 seasons in the NBA—10 with the Bucks and two with the Clippers—he averaged 13.6 points, 3.5 rebounds, and 2.4 assists per game. His performance as one of the league’s top sixth men earned him widespread respect. From 1985 to 1988, he also served as president of the National Basketball Players Association (NBPA).
Building a Business Empire
Despite earning only $2.95 million throughout his NBA career, with a peak salary of $350,000 per season, Bridgeman strategically planned for life beyond basketball. He invested in fast-food franchises, eventually owning over 450 restaurants nationwide. His business acumen extended to the beverage industry as a Coca-Cola bottling distributor and later to media, where he acquired Ebony and Jet magazines.
In September 2023, he purchased a 10% stake in the Milwaukee Bucks, coming full circle with the franchise he once played for. By February 2024, Forbes estimated his net worth at over $1.4 billion.
A Lasting Impact on Sports and Business
Bridgeman’s success resonated beyond business, as he remained a mentor to young athletes, educating them on financial literacy and long-term wealth management. He frequently spoke to NBA rookies and veterans, emphasizing the importance of responsible financial planning.
“Money can disappear,” he told ESPN in 2023. “Whether it’s $80,000 or $80 million, it can still disappear on you.”
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He also championed the concept of generational wealth, instilling in his children the principles of business and investment. His legacy continues through his family, who remain active in his business ventures.
Honoring His Legacy
NBA Commissioner Adam Silver paid tribute to Bridgeman, calling him an “ultimate entrepreneur” and praising his contributions to the game and the business world. The Milwaukee Bucks, whose arena displays his retired No. 2 jersey, expressed their sorrow, acknowledging his impact on and off the court.
Louisville Mayor Craig Greenberg described Bridgeman as a “kind, generous, and groundbreaking legend” who consistently gave back to the community.
Bucks coach Doc Rivers highlighted his influence as a role model for young athletes. “He is the exact model the league should use when talking to young players,” Rivers said.
Bridgeman’s remarkable journey—from a hardworking athlete to a business mogul and philanthropist—leaves an enduring legacy, inspiring generations to come.
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