Introduction:
Rising tennis star Ben Shelton is proving he’s more than just a powerhouse on the court. With the Ben Shelton Thorne partnership, the 22-year-old athlete is stepping into the business spotlight, representing the health and wellness brand in a bold new campaign that reflects his values, vision, and entrepreneurial edge.
Thorne
Ben Shelton Thorne Deal Is More Than Just a Sponsorship
When Shelton linked up with Thorne, a health-focused supplement company, it wasn’t about flashing big numbers or empty endorsements. It was about alignment. “This company fits like a glove,” said Shelton, now ranked World No. 14. “They make products I already use, and I’m genuinely excited about the work we’ve done together.”
The Ben Shelton Thorne campaign recently launched with a professional-grade photo shoot—one, Shelton says, rivals the best in the world. “You can tell immediately if a company is serious,” he explained. “And this was a legit operation. That makes it fun.”
American tennis star Ben Shelton is learning the business side of tennis.
Thorne
A Business Mindset Built From the Ground Up
Shelton, who studied finance and business at the University of Florida, isn’t just playing tennis—he’s building a brand. The Ben Shelton Thorne partnership is part of a curated group of endorsements that reflect his authenticity. “I’m not signing deals just because they throw cash at me,” he says. “I’m choosing brands that align with who I am.”
Thorne’s clean supplements—like amino complexes, creatine, and magnesium bisglycinate—have been part of Shelton’s routine since he turned pro. “I knew I could trust them,” he says. “I did my homework. I talked to other pros. I never wanted to risk contamination from shady products.”
Thorne
A True Collaboration, Not Just a Photo Op
Shelton calls the Ben Shelton Thorne relationship a “true partnership.” He’s involved in product development, marketing, and brand alignment. “It’s not just taking a photo with a product,” he says. “It’s about building something meaningful. You can feel when a company wants to grow with you.”
He’s even weighed in on Thorne’s new electrolyte lineup—though he admits it’s “early days” when it comes to suggesting new flavors beyond watermelon, blood orange, and mango limeade.
Thorne
Business First: Shelton’s Off-Court Strategy
Beyond the Ben Shelton Thorne deal, the tennis phenom is all about learning. He’s hands-on with his financial advisor, CPA, and agent, wanting to understand investments, taxes, and contracts. “I’ve learned that money isn’t everything,” Shelton says. “It’s about relationships and shared goals. I want to work with people who care.”
He’s also thinking about long-term equity deals—not just the ones that pay now. “Sure, you might wait until later in your career, but if something feels right, you adapt,” he says. “There’s a place I want to get to.”
Conclusion:
For now, that place is at the center of the Ben Shelton Thorne partnership—where elite performance meets elite branding. As Shelton continues to rise in the tennis world, his business game is just as sharp as his serve.